I guess I could describe myself as a seeker or connoisseur of excellence and creativity. I LOVE new, unique, out-of-the-box, never-before-considered elements of creativity. Whether in the arts, music, messages, ministries, events, promotions, advertising, or programming, I am drawn to people or organizations that exhibit a “product” that pulls you in, stunning you and capturing your attention. For that reason, this video has been and continues to be my favorite music video of all times. Not just because these guys are incredibly talented and have tuned their craft to a superior level of musical excellence, but because EVERY TIME I watch this video, it blows my mind at how they even came up with the IDEA… much less planned and executed to film and capture it. I am amazed.
ENJOY.
I have showed this video to people who when finish watching it and go, “ok, cool.” But think about it… realize the VIDEO is playing in reverse, while the lead singer’s WORDS and the band’s timing, chords, and MUSIC are going forward. If you are not amazed yet, know that they had to MEMORIZE the entire song both on guitars and drums as well as vocally IN REVERSE (it took them over 3 weeks to do!) to make this music video happen. This is one reason why Mutemath continues to be one of my all time favorite bands ever. I AM IN AWE.
